Beyond the Screen: How Phygital Experiences Redefine Brand Storytelling
For most consumers, there is no longer a clear line between “online” and “offline.” They might see a product for the first time in a TikTok video, try it in-store using an AR mirror, scan a QR code to read reviews, and then finally buy it from a mobile app. This hybrid journey has a name: phygital—a blend of physical and digital. […]
