AI-Fueled, Human-Made: Why Creativity Still Wins in a Generative AI World
Over the last two years, generative AI has gone from experimental toy to everyday tool. According to McKinsey’s global AI survey, about one-third of organizations already use generative AI regularly in at least one business function, with marketing and sales expected to capture a significant share of the value it creates. That value is not abstract. McKinsey estimates that generative AI could […]
