From Global Reports to Local Reality: What 2025 Marketing Trends Mean for Brands in Turkey
Every year, a new wave of global marketing reports lands on our screens. Nielsen talks about “chaos to clarity” and the power of data-driven marketing. McKinsey tracks how consumer expectations are shifting across 18 markets. reveals which channels people trust (and which they don’t). WARC announces that global ad spend will pass the one trillion dollar mark. These reports are packed with […]
Beyond the Screen: How Phygital Experiences Redefine Brand Storytelling
For most consumers, there is no longer a clear line between “online” and “offline.” They might see a product for the first time in a TikTok video, try it in-store using an AR mirror, scan a QR code to read reviews, and then finally buy it from a mobile app. This hybrid journey has a name: phygital—a blend of physical and digital. […]
AI-Fueled, Human-Made: Why Creativity Still Wins in a Generative AI World
Over the last two years, generative AI has gone from experimental toy to everyday tool. According to McKinsey’s global AI survey, about one-third of organizations already use generative AI regularly in at least one business function, with marketing and sales expected to capture a significant share of the value it creates. That value is not abstract. McKinsey estimates that generative AI could […]
